Navigating taxes as a creator can feel overwhelming, especially if you’re earning income from brand deals, sponsorships, or affiliate links for the first time. This guide breaks down the essentials of creator taxes — from understanding W-9 and 1099 forms to tracking expenses, setting aside money for taxes, and preparing year-round so tax season doesn’t catch you off guard.

At The Viralist Group, we focus on matching brands with creators who can authentically speak to their message.

Recently, our team secured seven creator collaborations for Notion, all within the same campaign, through a combination of targeted pitching, strong relationships, and a clear understanding of what the brand needed.

For nearly a year, our talent Daesung and K-beauty favorite Beauty of Joseon built one of our agency’s most exciting, high-performing partnerships — a collaboration that began as a single video and naturally evolved into a long-term ambassadorship. We sat down with Nana and Trisha, the talent and campaign managers behind the scenes, to learn how it all unfolded.