Our Fall Into Rituals PR Mailer
author: natasha valerie
Fall Into Rituals
Our first PR Mailer that celebrated small moments of care.
This fall marked a special milestone for The Viralist Group. We launched our very first PR mailer, Fall Into Rituals, a curated box designed to spark conversation and remind creators to slow down. The theme centered on simple rituals that bring comfort and calm during the season of change.
The Concept
Each quarter, we plan to curate a limited-edition mailer featuring brands that align with our creators’ lifestyles. For our first box, we wanted to highlight products that help turn daily habits into meaningful moments of care.
From skincare to snacks, every item was selected to feel warm, nourishing, and easy to love.
What We Delivered
4 featured brands: Ilso, FROM LABS, Rind Snacks, and Rasa
35 curated creators across beauty, lifestyle, wellness, and food
2.4 million combined followers on TikTok and Instagram
87.1K impressions, 5.3K engagements, and a 4.7% engagement rate from organic content
22 total posts that shared cozy, authentic moments of self-care and comfort
The Products
Ilso Super Melting Sebum Softener
A K-beauty favorite that gently dissolves blackheads and impurities. This became a go-to skincare ritual for creators winding down at the end of the day.
Rind Snacks Orchard Skin-On Dried Fruit
A mindful twist on snacking. These tangy fruit slices, packed with fiber and flavor, brought fall energy to every “desk restock” and “day in my life” video.
Rasa Electrolyte Drink Mix
Hydration that fits seamlessly into a morning ritual. Many creators shared how they start their day with Rasa while journaling, stretching, or preparing for work.
FROM LABS Protein Capsule Hair Repair Treatment
A nourishing treatment that restores hair from within. Creators loved showing the transformation and called it a must-have for keeping their hair healthy and soft during cooler months.
The Impact
By sending a curated box to a small group of creators whose content naturally fit the brands, we saw real, organic engagement. The posts felt effortless — creators genuinely enjoyed the products and shared them in their own authentic ways, from cozy routines to “get ready with me” moments.
The results spoke for themselves: over 87,000 impressions and a strong engagement rate from purely organic coverage. But more than the numbers, Fall Into Rituals showed us how much impact the right creators can make when they’re genuinely aligned with the brands they feature.
It set the tone for how we’ll approach every future mailer: thoughtful, curated, and personal.
Campaign Credits
Campaign Lead: Mariah Lopez
Supported by: Trisha Cunanan, Yana de Villa, Aubrey Balmes
