Permission to party: BTS is back!
Author: Yana de Villa
Just so you know, ‘SWIM’ has been on repeat and we’re letting everyone know 24/7. If there’s one thing we can say about this quarter, it’s that concert season is officially here! BTS is back on stage, and our creators were lucky enough to experience it up close!
We were especially excited to see some of our creators team up with Samsung for the BTS concert and get to experience the moment firsthand. As a personal ARMY (yes, me, the author) there’s something extra special about watching our creators experience a moment they’ve probably dreamed about for years, and we’re absolutely here for them having the time of their lives!
First look: Cailey + Reiner
The opportunity started with an inquiry for one creator. But seeing the potential of the campaign and knowing it coincided with the BTS event, Zhyd, one of our Talent Managers, saw an opportunity to bring in another creator who could add even more value to the campaign.
And just to add: these two are always on the go for K-pop concerts, so it just made sense!
Both Cailey and Reiner are genuine fans of BTS, and alongside with their engaged communities, this made them a natural fit for Samsung’s campaign. In their videos, they highlighted Samsung’s Galaxy Z Flip and Z Fold series while also sharing clips of the concerts!
They were also able to showcase the phone’s hands-free camera angles and multitasking capabilities.
But if you ask them about their overall experience? Pretty unforgettable!
Not only that, Samsung took care of the travel logistics, including airfare and accommodations, giving them the opportunity to fully enjoy the BTS show while still doing what they love: creating.
When creators are genuine fans of the brand and the experience, the content naturally feels more authentic. And that’s exactly what makes these partnerships so special; the best brand integrations often feel like a natural extension of what creators already love.
Then, there was Cece!
But wait there’s more to this experience!
Cece was selected to host three Samsung Mobile videos across the brand’s social media channels, taking her all the way to Las Vegas for the concert!
Her role was a little different from the usual creator partnership. At Samsung’s Galaxy Experience booth, Cece interacted directly with BTS fans and hosted three pieces of social-first content. From creating BTS-themed stickers with fans to interviewing them about their BTS biases while showcasing Galaxy features!
Here’s a quick insider look at how she landed the role: our Talent Managers were able to share a previous street-interview video Cece had created. That piece helped demonstrate something beyond her usual K-pop content: her ability to confidently interact with people on camera and keep an audience engaged.
And Samsung saw the potential!
When Passion Meets Opportunity
What we love about these partnerships is that they weren’t simply about putting creators at a concert. No, they were about finding the right creators for the right opportunities!
From pitching the right talent and building relationships with brands to coordinating campaigns and supporting creators throughout the process, this is what we love about being part of The Viralist Group.
To say that we’re grateful to Samsung for this opportunity is a bit of an understatement. We’re incredibly thankful that the brand trusted our creators and gave them such a memorable experience! Seeing them enjoy something they genuinely love while doing what they do best? That’s pretty special to us.
Here’s to more concerts, more opportunities, and hopefully… more BTS? 👀💜
Campaign Credits
Talents: Cailey Merulla, Reiner Acuario, Cece Yu
Brand: Samsung x BTS
Partnership Lead: Zhyd Samala, Abigail Parungao
