Your Fashion Week invite is here. Now what?
AUTHOR: Yana de villa
Fashion Week is just around the corner, and guess who’s attending? Us! 👀
We’re so excited to see our creators step into one of the biggest moments on the fashion calendar. But between packed schedules, events, shows, and endless content opportunities, Fashion Week can be a lot to navigate, especially if it’s your first time attending!
So, before the outfits are packed and your backstage passes start rolling in, here are a few tips we wanted to share to help our creators make the most of Fashion Week!
General Prep
Stay true to your vibe, but take it up a notch. Photographers and event teams love a look that stands out and photographs well!
Also, a pro tip: pack the comfortable shoes! You’ll be on your feet and moving way more than you think, so don't let a blister ruin the shot!
Your Materials
Make sure you have everything! QR codes, credentials, and final logistics the night before or first thing that morning!
That way, you have it all queued up on your phone and don’t have to scramble at the door!
The “can’t-miss moment”
The biggest one is call time.
Arriving a little early is a game changer because seating windows are super tight!
Make sure to know the absolute priorities, like what time the show starts and designer meet-and-greets, so you can nail those content opportunities and build those relationships!
How to stand out
Again, punctuality is everything. Period!
Beyond that, just being flexible when the schedule inevitably shifts and being kind to the staff and photographers makes a massive difference!
That "easy to work with" reputation is what gets you invited back season after season!
It’s all about the people
Sure, while all the outfits, shows, and content are a huge part of Fashion Week, don’t forget about one of the most important things: the people you meet along the way.
Take the time to introduce yourself, have genuine conversations, and build relationships beyond the event itself. From fellow creators and designers to PR teams, stylists, photographers, and brand reps, you never know who you might cross paths with! Or where that connection might lead down the line.
So again, don’t forget to have fun and make the most of everything!
