YB x Adobe at VidSummit 2025
author: natasha valerie
VidSummit 2025
We’re so excited to share a recent win from our talent YB, who took the stage as a panelist at VidSummit 2025 — the annual creator conference in Dallas, TX that brings together editors, storytellers, and digital creatives from around the world.
With Adobe as one of the event’s main sponsors, our team helped secure a partnership that turned her appearance into an official collaboration with the brand.
YB, who’s an editor for The Try Guys team, joined the event as a panelist, sharing her journey in video editing and how storytelling through post-production can shape the way audiences connect with content.
As one of the event’s main partners, Adobe was looking to collaborate with creators who authentically use their tools. Our team helped connect the dots, securing the partnership and ensuring YB could showcase Adobe’s newest features in a way that felt true to her content and audience.
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Adobe’s main goal for this collaboration was to highlight the latest updates in Adobe Premiere Pro which were set to launch at the end of October 2025. By partnering with YB, Adobe aimed to showcase the new features in a relatable and engaging way, reaching a community of creators who look to her for insights and inspiration in video production.
For the campaign, YB created two pieces of content:
An Instagram Reel capturing her experience at VidSummit: from speaking on stage to sharing editing tips around rotoscoping, transcription, and workflow.
A YouTube video showing how the new Premiere Pro update makes editing easier for beginners and more efficient for creators like her.
The partnership allowed YB to highlight how she uses Adobe Premiere Pro in her day-to-day work, while showcasing how the latest update makes editing more approachable for new creators.
For YB, this partnership was more than just another campaign.
She shared how fun it was to combine travel and work, meeting fellow creators while representing a brand she truly uses in her day-to-day editing.
What made it even more special was the impact she saw firsthand. Throughout the event, many attendees, especially women, came up to tell her that her videos had inspired them to start editing or even pursue it as a career. Hearing those stories was incredibly heartwarming for YB, and it reminded her why she started creating in the first place.
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Overall, she described the VidSummit experience and working with the Adobe team as a 10/10 moment. A partnership that felt both professional and personal, and one she’d happily do again.
We’re so proud of YB for continuing to bridge creativity and community, and thankful to Adobe for the opportunity to make this happen. ✨
It’s always exciting seeing our talents work with brands they genuinely love and partnerships like these reflect what we aim to do every day: create meaningful partnerships between brands and the creators who inspire their audiences.
Campaign Credits
Talent: YB Chang Biste
Brand: Adobe
Partnership Lead: Bianca N. De Castro
Campaign Manager: Yana de Villa
