From One Campaign to Many: Cece Liu’s Partnership with Target

Some collaborations just feel effortless.

When Target first partnered with Cece Liu for their Back-to-School campaign, the team immediately noticed how easy and enjoyable she was to work with.

Cece brought creativity, reliability, and genuine passion to every step of the campaign process. Her ability to take feedback, deliver on time, and make each concept her own made the collaboration not just successful, but seamless.

Brands notice when creators make their jobs easier.

What started as a one-time project quickly turned into a season-long collaboration featuring Target Circle, Good & Gather, and Target Beauty. Each project showcased Cece’s authentic way of connecting with her audience.


We’re so proud of Cece for continuing to build lasting relationships with top brands like Target. She approaches every partnership with professionalism and care, understanding each brand’s vision while staying true to her creative voice.

That balance is what makes her collaborations stand out and keeps brands coming back. 💚


✨ A takeaway for creators:

Sometimes, being easy to work with is just as valuable as producing great content. Clear communication and reliability can turn one campaign into a long-lasting partnership with your dream brand.


Campaign Credits

  • Talent: Cece Liu

  • Brand Client: Target

  • Partnership Lead: Lyka Mea

  • Campaign Manager: Yana de Villa, Lyka Mea


Want to work with Cece? Reach out to our team at cece@theviralistgroup.com.

Previous
Previous

From Reset to Routine: Meet the Creators Inspiring Everyday Wellbeing

Next
Next

Daesung’s Long-Term Collab with Beauty of Joseon