Coca Cola® K-Wave
author: natasha valerie
Coca-Cola® K-Wave, the latest from Coca-Cola Creations.
When Coca-Cola launched its K-Wave Beverage Collection, the goal was simple: celebrate Korean pop culture and connect with the fans who make it special.
To spread the word, Coca-Cola teamed up with The Viralist Group and a lineup of creators who live and breathe K-culture.
Our Approach
Coca-Cola wanted to join the K-pop conversation in a way that felt real, not forced. Our team carefully selected six creators with strong ties to K-pop culture and fandom communities, including concert-goers, K-pop reviewer, and lifestyle influencers who naturally align with Korean trends.
Each creator produced content that felt real and personal. From “taste tests with my bias” to K-pop inspired outfit reels and dance challenges featuring the new flavors, every post captured the excitement of discovering Coca-Cola’s limited-edition K-Wave collection.
The content celebrated not just the drinks, but the shared joy and creativity that define the K-pop community.
Campaign Impact
📈 Total Creators: 6
🎥 Total Assets Produced: 7
🌏 Total Reach: 2.2M
The campaign saw strong engagement across social media. Fans connected with the content because it felt made for them: fun, familiar, and rooted in the things they already love about K-pop.
Creator Selection & Briefing
We partnered with creators who genuinely love K-culture, making every collaboration feel natural and authentic. As for content, each creator post spoke the language of fandom: fun, expressive, and full of energy that felt true to the audience.
The Takeaway
Behind every successful campaign is a strategy that understands culture. At The Viralist Group, we help brands connect with audiences through creators who inspire trust, joy, and curiosity.
Campaign Credits
Talents: Jenny Lee, Phil Lee, Ryan Lin, Myah Rodriguez, Bert, Daesung Seo
Brand Client: Coca-Cola®
Partnership Lead: Bernadetha Pradnya, Yana de Villa
Campaign Manager: Yana de Villa
