Dr. Althea
The Objective:
Dr. Althea sought to introduce their skincare line to the U.S. market with a focus on premium, dermatologist-formulated products. The goal was to build brand trust and position Dr. Althea as a must-have addition to skincare routines, especially among ingredient-conscious Gen Z and Millennial consumers.
Our Solution:
The Viralist Group selected skincare creators who emphasize product texture, formulation, and transparency in their reviews. We facilitated engaging video content that highlighted Dr. Althea’s clean ingredients, soothing properties, and luxurious feel—driving both curiosity and credibility. The campaign helped elevate brand perception and encouraged trial among a highly selective audience.
The Results
5
Total Creators
3.7M
Total Reach
922k+
Total Impressions
67.7k+
Total Engagement
#dr. althea
#345
#dr. althea #345
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