Beauty of Joseon
The Objective:
Beauty of Joseon wanted to drive awareness and demand for their cult-favorite sunscreen and eye cream products among skincare-savvy Gen Z and Millennial consumers in the U.S. They aimed to spotlight their traditional Korean heritage with modern skincare efficacy by tapping into creators who could authentically demonstrate the benefits of their hero products.
Our Solution:
The Viralist Group partnered with trusted skincare and beauty influencers who are known for transparency, education, and product trustworthiness. We led the creation of authentic, results-driven content — particularly focused on sunscreen reapplication and under-eye care — that resonated deeply with skincare communities. This approach led to high engagement, informative testimonials, and positioned Beauty of Joseon as a must-have in everyday skincare routines.
The Results
12
Total Creators
16
Total Posts
7.1M+
Total Impressions
773.0K
Total Engagement
#beautyofjoseon
#beautyofjoseon
Discover how The Viralist Group can elevate your brand's influencer marketing strategy. Contact us today to learn more or access the full campaign report below.