YesStyle
The Objective:
YesStyle aimed to strengthen its position as the go-to global destination for K-beauty and Asian fashion among Gen Z and Millennial shoppers in the U.S. They wanted to drive brand affinity and convert casual browsers into loyal customers by showcasing trending, affordable, and accessible product finds.
Our Solution:
The Viralist Group collaborated with lifestyle, fashion, and skincare creators who already had a strong affinity for Asian beauty and fashion. We developed relatable content that leaned into “haul culture,” GRWMs, and aesthetic transformations, allowing creators to highlight YesStyle’s variety and affordability. The campaign successfully boosted click-throughs and conversions while deepening YesStyle’s relevance in trend-driven communities.
The Results
11
Total Creators
4.9M
Total Reach
1.2M
Total Impressions
34
Total Posts
#mixsoon
#kbeauty
#mixsoon #kbeauty
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