COSNORI
The Objective:
COSNORI set out to increase awareness and consideration for their popular Long Active Eyeliner and award-winning Whitening Dress Cream among beauty-conscious Gen Z and Millennial consumers in the U.S. With a focus on everyday wearability and lasting performance, they aimed to highlight the duality of their product range — from precise, smudge-proof definition to subtle brightening and tone-up effects — through relatable and visually impactful creator content.
Our Solution:
The Viralist Group collaborated with beauty and lifestyle creators who specialize in makeup tutorials, product testing, and effortless “get ready with me” (GRWM) content. We emphasized versatile storytelling that showcased COSNORI’s eyeliner durability and the Whitening Dress Cream’s immediate brightening payoff. By leaning into creators’ unique voices and visual styles, the campaign achieved high click-through and save rates — helping position COSNORI as both an aesthetic and functional essential in U.S. beauty routines.
The Results
7
Total Creators
8
Total Posts
1.9M+
Total Impressions
354k+
Total Engagement
#beautyofjoseon
#beautyofjoseon
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